ALL TOGETHER NOW ... OR NOT

Integrate or segregate? That is the question facing most supermarkets putting in new lines of natural products. But sometimes, a combination of the two is the answer.For example, natural cleaning products are finding a hybrid home outside the natural product sections in stores where they are partially integrated within conventional category aisles.Raley's, West Sacramento, Calif., and the Dallas/Fort

Integrate or segregate? That is the question facing most supermarkets putting in new lines of natural products. But sometimes, a combination of the two is the answer.

For example, natural cleaning products are finding a hybrid home outside the natural product sections in stores where they are partially integrated within conventional category aisles.

Raley's, West Sacramento, Calif., and the Dallas/Fort Worth division of Albertsons, Boise, Idaho, have taken an approach to natur

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