SPRINGDALE, Ark. -- Harps Food Stores here heated its Thanksgiving meal sales by upscaling the ingredients and featuring the dinners in a nearly monthlong blitz of TV ads.
The chain chalked up a 20% increase in sales of its fully cooked turkey dinners, even with a retail price $10 higher than last year's. That was the second consecutive 20% increase over the previous year, and Harps officials say they anticipate similar gains next year over this season's boom.
And right after