ALLERGY, COLD REMEDIES GET HOT

It's been a year of growth for allergy products and for the entire adult cold-remedies category, according to numbers from the Strategic Planner of ACNielsen, Schaumburg, Ill.Statistics for the four-week and 52-week periods ending Oct. 4 indicate the strength of the "Cold Remedies -- Adult" category and the impact of, first, Claritin, and then loratadine. Dollar volume in the category, where ACNielsen

It's been a year of growth for allergy products and for the entire adult cold-remedies category, according to numbers from the Strategic Planner of ACNielsen, Schaumburg, Ill.

Statistics for the four-week and 52-week periods ending Oct. 4 indicate the strength of the "Cold Remedies -- Adult" category and the impact of, first, Claritin, and then loratadine. Dollar volume in the category, where ACNielsen tracks these allergy products, grew slightly in supermarkets in the first two month

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