ALLERGY REMEDIES CALLED A SALE FOR ALL SEASONS

The allergy season kicks in this month, prompting many supermarkets to highlight items in their ad slicks.But retailers have discovered spring isn't the only time to feature these products. The allergy category has become a year-round business, with sneezing, red and itchy-eyed customers spotted in the health and beauty care aisles in mid-winter as well, said retailers."We promote allergy products

The allergy season kicks in this month, prompting many supermarkets to highlight items in their ad slicks.

But retailers have discovered spring isn't the only time to feature these products. The allergy category has become a year-round business, with sneezing, red and itchy-eyed customers spotted in the health and beauty care aisles in mid-winter as well, said retailers.

"We promote allergy products all year, not just in spring and fall," said Bill West, director of nonfood at

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