ALTERING THE COMPETITIVE VIEW YIELDS A WINNING STRATEGY

Giant Eagle, the privately held chain in Pittsburgh, isn't the largest chain around, but it has big ambitions. They were outlined in a Page 1 news feature in last week's SN.Executives of the chain hope to build its current sales level from $4.5 billion to $9 billion in the space of five years. Many retailers have similar plans. Some will succeed, others won't.But the reason ambitions for Giant Eagle

Giant Eagle, the privately held chain in Pittsburgh, isn't the largest chain around, but it has big ambitions. They were outlined in a Page 1 news feature in last week's SN.

Executives of the chain hope to build its current sales level from $4.5 billion to $9 billion in the space of five years. Many retailers have similar plans. Some will succeed, others won't.

But the reason ambitions for Giant Eagle are worth a second look this week is that its executives' view of food retai

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