ALTERNATIVE TAKES

As a four-year-old concept, whole health is already starting to sound like old hat. But it still has a long way to go before it fulfills its promise in supermarkets.Through regular studies and seminars, whole health has been institutionalized in the industry, yet it remains amorphous as a total-store approach. Retailers still wrestle with taking down the cross-departmental barriers that prevent it

As a four-year-old concept, whole health is already starting to sound like old hat. But it still has a long way to go before it fulfills its promise in supermarkets.

Through regular studies and seminars, whole health has been institutionalized in the industry, yet it remains amorphous as a total-store approach. Retailers still wrestle with taking down the cross-departmental barriers that prevent it from kicking into high gear.

Regional chains such as Ukrop's Supermarkets, Rich

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