AMBASSADOR MAPS RETAIL STRATEGY

KANSAS CITY, Mo. -- Ambassador Cards here has named and packaged its marketing philosophy under the MAP acronym.MAP stands for Marketing Action Plan. It consists of various marketing components involving research, merchandising, promotions and advertising all designed to drive greeting card sales for Ambassador's retail partners.Elements of MAP have been tested since 1993 and will be heavily marketed

KANSAS CITY, Mo. -- Ambassador Cards here has named and packaged its marketing philosophy under the MAP acronym.

MAP stands for Marketing Action Plan. It consists of various marketing components involving research, merchandising, promotions and advertising all designed to drive greeting card sales for Ambassador's retail partners.

Elements of MAP have been tested since 1993 and will be heavily marketed this year, said company executives.

The concept is offered to all o

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