'AMBASSADORS' ENLISTED FOR FRESH MONTH

ALEXANDRIA, Va. -- The United Fresh Fruit and Vegetable Association here has started a new effort to garner support for the fourth annual National Fresh Fruit and Vegetable Month in June.The association has recruited representatives from the produce industry to serve as Fresh Month "ambassadors" to help generate local participation in the planned promotional activities. The goal is to have an ambassador

ALEXANDRIA, Va. -- The United Fresh Fruit and Vegetable Association here has started a new effort to garner support for the fourth annual National Fresh Fruit and Vegetable Month in June.

The association has recruited representatives from the produce industry to serve as Fresh Month "ambassadors" to help generate local participation in the planned promotional activities. The goal is to have an ambassador in each state.

Fresh Month is designed to increase consumer awareness of

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