AMBIANCE CAN MAKE ISB A POPULAR DESTINATION

WASHINGTON -- Ambiance can be the determining factor that makes the in-store bakery a destination, one industry expert pointed out.In fact, it can be the single most important attribute that builds a competitive edge, said Bob Beckerman, president and founder, B&D Resource, a Chaska, Minn., consulting firm.Signature products and product quality might be givens, but the thing that most ISBs are not

WASHINGTON -- Ambiance can be the determining factor that makes the in-store bakery a destination, one industry expert pointed out.

In fact, it can be the single most important attribute that builds a competitive edge, said Bob Beckerman, president and founder, B&D Resource, a Chaska, Minn., consulting firm.

Signature products and product quality might be givens, but the thing that most ISBs are not accomplishing is superior execution at store level, Beckerman said.

<

Register to view the full article

test - Advanced Registered User

Already a member? .