AN AMBITIOUS AGENDA FOR ECR

CHICAGO -- If the Efficient Consumer Response operating committee has its way, 1996 is going to be a very busy year.On tap for ECR this year:Turning the industry's formidable attention to new bodies of work, especially those that will directly impact consumers, such as efficient product introduction, efficient store handling and "foods solution selling."Expanding the scope of the process improvement

CHICAGO -- If the Efficient Consumer Response operating committee has its way, 1996 is going to be a very busy year.

On tap for ECR this year:

Turning the industry's formidable attention to new bodies of work, especially those that will directly impact consumers, such as efficient product introduction, efficient store handling and "foods solution selling."

Expanding the scope of the process improvement groups in the areas of continuous replenishment, activity-based c

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