AMERICAN BID FOR GIBSON: WHAT'S IN THE CARDS?

CLEVELAND -- The pending acquisition of Cincinnati-based Gibson Greetings by American Greetings, based here, has some in the supermarket industry weighing the pros and cons.There are retailers and wholesalers who believe the move should have a positive effect on supermarket greeting cards. They view the proposed acquisition as a way to put a new spin on supermarket greeting-card racks with expanded

CLEVELAND -- The pending acquisition of Cincinnati-based Gibson Greetings by American Greetings, based here, has some in the supermarket industry weighing the pros and cons.

There are retailers and wholesalers who believe the move should have a positive effect on supermarket greeting cards. They view the proposed acquisition as a way to put a new spin on supermarket greeting-card racks with expanded variety.

"It's a very positive move and the best thing that could have happene

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