AMERICAN GREETINGS COUNCIL STUDIES NONFOOD CATEGORIES

CLEVELAND -- The American Greetings Research Council here is analyzing vitamins, batteries, hair coloring and light bulbs to help find ways to modify consumer perceptions and subsequent shopping patterns. "Our goal is to study significant categories that are either under siege by mass merchandisers or present untapped opportunity in supermarkets," said Council Member Cecil Russell, vice president

CLEVELAND -- The American Greetings Research Council here is analyzing vitamins, batteries, hair coloring and light bulbs to help find ways to modify consumer perceptions and subsequent shopping patterns. "Our goal is to study significant categories that are either under siege by mass merchandisers or present untapped opportunity in supermarkets," said Council Member Cecil Russell, vice president of marketing and merchandising, Save Mart Supermarkets, Modesto, Calif.

C products, as we

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