AMERICAN GREETINGS DRIVES TRAFFIC WITH CLICK-BRICK PROMOTIONS

CLEVELAND -- American Greetings here has created a "buy one, get one" free promotion that involves a "click-to-brick" strategy to promote in-store traffic, said trade communications coordinator Kristi Marusic.To promote the upcoming St. Patrick's Day holiday, consumers can print out the coupon by clicking on an animated leprechaun at the greeting card manufacturer's Web site, www.americangreetings.com.

CLEVELAND -- American Greetings here has created a "buy one, get one" free promotion that involves a "click-to-brick" strategy to promote in-store traffic, said trade communications coordinator Kristi Marusic.

To promote the upcoming St. Patrick's Day holiday, consumers can print out the coupon by clicking on an animated leprechaun at the greeting card manufacturer's Web site, www.americangreetings.com. The BOGO offer is redeemable at all participating retailers who merchandise Americ

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