AMERICAN GREETINGS LAUNCHES DESIGNWARE

Grocery retailers plan to enhance their party goods offerings with a high-fashion line from American Greetings, Cleveland, called DesignWare.The new line, which began shipping this month, will be cut into greeting card planograms and at secondary outposts near bakery, deli, snack and cereals sections, nonfood buyers told SN.With the DesignWare launch, American Greetings has formed a new business unit

Grocery retailers plan to enhance their party goods offerings with a high-fashion line from American Greetings, Cleveland, called DesignWare.

The new line, which began shipping this month, will be cut into greeting card planograms and at secondary outposts near bakery, deli, snack and cereals sections, nonfood buyers told SN.

With the DesignWare launch, American Greetings has formed a new business unit that will concentrate on expanded party goods that are more fashion-oriente

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