AMERICAN GREETINGS' NEW SCIENCE

CLEVELAND, Ohio -- The survival of supermarkets, especially in nonfood, depends on how well grocery chains make statements that reach the consumer's mind.Here at American Greetings, where the creation of statements is at the company's heart and soul, the art of social expression has been combined with the science of retailing.The science is in the investment American Greetings has made in advanced

CLEVELAND, Ohio -- The survival of supermarkets, especially in nonfood, depends on how well grocery chains make statements that reach the consumer's mind.

Here at American Greetings, where the creation of statements is at the company's heart and soul, the art of social expression has been combined with the science of retailing.

The science is in the investment American Greetings has made in advanced technologies. Tiny Town is a small example of the lengths to which American Gr

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