AMERICAN GREETINGS STUDY TARGETS CUSTOMER LOYALTY

CLEVELAND -- The fourth research council of American Greetings here will expand the scope of its work beyond nonfood to encompass research delving into the development of supermarkets' customer-loyalty programs.ted the Food Marketing Institute to request that our fourth council expand to the total store." The FMI, Washington, has been an active supporter of the council's work. The project's findings

CLEVELAND -- The fourth research council of American Greetings here will expand the scope of its work beyond nonfood to encompass research delving into the development of supermarkets' customer-loyalty programs.

ted the Food Marketing Institute to request that our fourth council expand to the total store." The FMI, Washington, has been an active supporter of the council's work. The project's findings will be presented at the FMI's annual convention in 1999.

Members serving on

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