AMERICAN INTRODUCING A THIRD-TIER PRIVATE LABEL

SALT LAKE CITY -- American Stores Co. here is introducing a new line to its family of private labels.The third-tier Value Wise brand is replacing American's generic Econo Buy brand and contains items across most grocery categories, including canned goods, pasta, dried fruits and household cleaners.Value Wise complements American's upscale President's Choice premium private label that is marketed under

SALT LAKE CITY -- American Stores Co. here is introducing a new line to its family of private labels.

The third-tier Value Wise brand is replacing American's generic Econo Buy brand and contains items across most grocery categories, including canned goods, pasta, dried fruits and household cleaners.

Value Wise complements American's upscale President's Choice premium private label that is marketed under license from Loblaw Cos., Toronto, and its store brands, mid-priced privat

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