AMERICAN MEDIA ENTERS IN--STORE PROMOTION ARENA

LANTANA, Fla. -- Aggressive moves into the in-store promotion business by the publisher of the National Enquirer and the Star signal the growing importance of retail service to the future of brand marketing.The publisher, American Media here, is backing two innovative startups, the Paperless Coupon Network and Entertainment Central, both of which will rely on Distribution Services, the in-store service

LANTANA, Fla. -- Aggressive moves into the in-store promotion business by the publisher of the National Enquirer and the Star signal the growing importance of retail service to the future of brand marketing.

The publisher, American Media here, is backing two innovative startups, the Paperless Coupon Network and Entertainment Central, both of which will rely on Distribution Services, the in-store service network originally developed for the Enquirer and Star.

The Paperless Coup

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