AMERICAN STORES NATIONALIZING ITS MARKETING

CARLSBAD, Calif. -- American Stores Co., Salt Lake City, is reorganizing its regionalized marketing strategy to a more national approach.The move follows a similar change in American Stores' procurement services, which it nationalized for private label four and a half years ago and for branded products 18 months ago.The company's strategy was outlined in a presentation here during the Private Label

CARLSBAD, Calif. -- American Stores Co., Salt Lake City, is reorganizing its regionalized marketing strategy to a more national approach.

The move follows a similar change in American Stores' procurement services, which it nationalized for private label four and a half years ago and for branded products 18 months ago.

The company's strategy was outlined in a presentation here during the Private Label Manufacturers Association's Annual Meeting and Leadership Conference. Separat

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