AMERICAN STORES TESTS 'PREMIER' LABEL LINE

SALT LAKE CITY -- American Stores Co. here is testing a new line of premium private label products under the American Premier moniker in its Osco and Sav-on drug stores.For the moment, American Premier consists only of chocolate chip cookies and soft drinks. Industry observers, however, told SN the line may be expanded and used to supplement -- or even replace -- the President's Choice upscale line

SALT LAKE CITY -- American Stores Co. here is testing a new line of premium private label products under the American Premier moniker in its Osco and Sav-on drug stores.

For the moment, American Premier consists only of chocolate chip cookies and soft drinks. Industry observers, however, told SN the line may be expanded and used to supplement -- or even replace -- the President's Choice upscale line of products American carries in its supermarket divisions.

Meredith Anderson,

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