AMERICANIZATION OF CONSUMERS AFFECTS SHOPPING PREFERENCES

SCHAUMBURG, Ill. -- Findings from the ACNielsen Homescan Hispanic Consumer panel reveal a strong correlation between shopping behavior and the level of acculturation among Hispanic consumers.The findings, released at the recent Food Marketing Institute trade show, show that language preference, a measure of acculturation, is a factor in both what Center Store products consumers buy and where they

SCHAUMBURG, Ill. -- Findings from the ACNielsen Homescan Hispanic Consumer panel reveal a strong correlation between shopping behavior and the level of acculturation among Hispanic consumers.

The findings, released at the recent Food Marketing Institute trade show, show that language preference, a measure of acculturation, is a factor in both what Center Store products consumers buy and where they buy them.

The panel consists of more than 700 Hispanic households in Los Angeles

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