ANALGESICS BRANDS SHOOTING IT OUT

Aleve captured a 4.8% share of the $1.3 billion analgesics market sold through food stores for July, according to Towne-Oller & Associates, New York, a subsidiary of Information Resources Inc., Chicago.The product, containing 200 milligrams naproxen and 20 milligrams sodium, was launched in mid-June by Procter-Syntex Health Products Company, a joint venture of Syntex Corp., Palo Alto, Calif., and

Aleve captured a 4.8% share of the $1.3 billion analgesics market sold through food stores for July, according to Towne-Oller & Associates, New York, a subsidiary of Information Resources Inc., Chicago.

The product, containing 200 milligrams naproxen and 20 milligrams sodium, was launched in mid-June by Procter-Syntex Health Products Company, a joint venture of Syntex Corp., Palo Alto, Calif., and Procter & Gamble, Cincinnati, after the companies gained approval to switch the

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