ANALGESICS LIVEN CATEGORY

A proliferation of new products has kept analgesics the top performing category in HBC at food stores. However, the many new introductions in the category have forced retailers to constantly remerchandise the pain relief segment.

A proliferation of new products has kept analgesics the top performing category in HBC at food stores. However, the many new introductions in the category have forced retailers to constantly remerchandise the pain relief segment.

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