ANALYST: BE MERCHANTS, NOT BRAND MANAGERS

ROSEMONT, Ill. -- While private-label products offer grocers some leverage against consumer packaged goods manufacturers, retailers need to guard against becoming too deeply involved with brand management, said Meredith Adler, equity analyst, Lehman Brothers, New York."The investment community does not want retailers to become brand managers," she said in a presentation at the Private Label Manufacturers

ROSEMONT, Ill. -- While private-label products offer grocers some leverage against consumer packaged goods manufacturers, retailers need to guard against becoming too deeply involved with brand management, said Meredith Adler, equity analyst, Lehman Brothers, New York.

"The investment community does not want retailers to become brand managers," she said in a presentation at the Private Label Manufacturers Association's "Store Brand Mania" trade show here last week. "It doesn't want th

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