ANATOMY OF A DEAL

MINNEAPOLIS -- At General Mills, an assessment process aimed at developing different strategies that would lead to business growth and improvement is constantly in place. And, in the process of developing such strategies, it didn't escape the notice of General Mills' management that one route to quick growth would be to acquire crosstown rival Pillsbury. After all, it possessed a striking mix of brands,

MINNEAPOLIS -- At General Mills, an assessment process aimed at developing different strategies that would lead to business growth and improvement is constantly in place. And, in the process of developing such strategies, it didn't escape the notice of General Mills' management that one route to quick growth would be to acquire crosstown rival Pillsbury. After all, it possessed a striking mix of brands, many of which would dovetail nicely with General Mills'. Interestingly, both share a great

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