IN AND OUT AND UPSCALE

Traffic-building general merchandise promotions are no longer dependent on selling the cheap stuff. While in-and-out programs have gained ground, continuities remain a desirable option for many supermarkets. However, for both, quality and value are the watchwords, according to supermarket executives, vendors and other industry observers interviewed during and after the International Home & Housewares

Traffic-building general merchandise promotions are no longer dependent on selling the cheap stuff.

While in-and-out programs have gained ground, continuities remain a desirable option for many supermarkets. However, for both, quality and value are the watchwords, according to supermarket executives, vendors and other industry observers interviewed during and after the International Home & Housewares Show in Chicago last month, which included the first Promotions in Motion exhibit

Register to view the full article

test - Advanced Registered User

Already a member? .