ANDRONICO'S SOFTWARE SET TO FIND WHY SOME BUY

DANVILLE, Calif. -- Andronico's Market has been piloting transaction-management/customer-relationship-management software in its flagship store here that the 10-unit independent operator plans to expand to its other stores soon.The software system allows Andronico's to probe the reasons customers increase purchases, decrease purchases, and purchase at all."We do hope to roll it out next year in our

DANVILLE, Calif. -- Andronico's Market has been piloting transaction-management/customer-relationship-management software in its flagship store here that the 10-unit independent operator plans to expand to its other stores soon.

The software system allows Andronico's to probe the reasons customers increase purchases, decrease purchases, and purchase at all.

"We do hope to roll it out next year in our other stores," said Cathy Mullally, director of electronic marketing for Andr

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