ANHEUSER-BUSCH, MILLER REALIGNING FIELD SALES WITH LOCAL EMPHASIS

NEW YORK -- The nation's top two brewing companies are transforming their field sales structures to push marketing and sales decision-making authority closer to their customers.Anheuser-Busch, St. Louis, said that after a year of study it is scrapping its 40-year-old five-region field sales system and replacing it with a series of 10 national sales units it says will be more responsive to the needs

NEW YORK -- The nation's top two brewing companies are transforming their field sales structures to push marketing and sales decision-making authority closer to their customers.

Anheuser-Busch, St. Louis, said that after a year of study it is scrapping its 40-year-old five-region field sales system and replacing it with a series of 10 national sales units it says will be more responsive to the needs of customers and consumers.

Miller Brewing, Milwaukee, will shift this week fr

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