ST. LOUIS -- Anheuser-Busch here is tying in with the Summer Olympic Games as a way of building its beer volume in 1996.
"As the exclusive beer sponsor for the Summer Olympics we are really excited about our involvement there," said John Hanichak, vice president of national retail sales at Anheuser-Busch.
"We have four promotions beginning in March trying to take advantage of this event before the summer period. It will continue through the end of the games. We will encourage