ANHEUSER-BUSCH TAPS NEW BEER TO GRAB GENERATION X MARKET

ST. LOUIS -- The days of keg parties are on the wane, so Anheuser-Busch here is seeking to tap into the 21-27 year-old age bracket with the introduction of Crossroads, a new wheat beer.Crossroads is a cloudy, unfiltered beer that uses wheat malt instead of the barley malt used in traditional beers, and a top-fermenting Hefeweizen (or German) yeast instead of the bottom-or middle-fermenting yeast used

ST. LOUIS -- The days of keg parties are on the wane, so Anheuser-Busch here is seeking to tap into the 21-27 year-old age bracket with the introduction of Crossroads, a new wheat beer.

Crossroads is a cloudy, unfiltered beer that uses wheat malt instead of the barley malt used in traditional beers, and a top-fermenting Hefeweizen (or German) yeast instead of the bottom-or middle-fermenting yeast used in traditional lagers and ales. The result is a beer with an "almost fruity or clove

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