ANSWERING THE CRY

One-stop shopping destinations and an expanded selection of discounted private-label items are two ways supermarkets are fiercely competing with mass merchandisers in the baby category.SN recently visited five retailers in central Florida: Albertson's, headquartered in Boise, Idaho; Publix Super Markets, Lakeland, Fla.; Winn-Dixie Stores, Jacksonville, Fla.; Food Lion, Salisbury, N.C.; and Gooding's

One-stop shopping destinations and an expanded selection of discounted private-label items are two ways supermarkets are fiercely competing with mass merchandisers in the baby category.

SN recently visited five retailers in central Florida: Albertson's, headquartered in Boise, Idaho; Publix Super Markets, Lakeland, Fla.; Winn-Dixie Stores, Jacksonville, Fla.; Food Lion, Salisbury, N.C.; and Gooding's Supermarkets, an upscale regional chain headquartered in Apopka, Fla., to see how the

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