A&P CALLS TV SHOW A HIT FOR NEW LABEL

MONTVALE, N.J. -- Based upon the success of its first-ever broadcast variety show, A&P here plans to use television productions to promote its private-label brands at least once a year.The hourlong television program, "America's Choice . . . Celebrating 135 Years of the Great American & Pacific Tea Co.," used celebrity guests in a variety-show format to link the introduction of the chain's new America's

MONTVALE, N.J. -- Based upon the success of its first-ever broadcast variety show, A&P here plans to use television productions to promote its private-label brands at least once a year.

The hourlong television program, "America's Choice . . . Celebrating 135 Years of the Great American & Pacific Tea Co.," used celebrity guests in a variety-show format to link the introduction of the chain's new America's Choice label with the company's history.

"We believe this was not

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