A&P CANADA UNITS REWARD LOYALTY WITH AIR MILE PLAN

TORONTO -- Some stores in A&P's Canada division have converted their frequent-shopper programs into a reward program that entitles customers to earn air miles based on store purchases."We have had frequent-shopper programs in our division, spanning over four years in some stores, and we realized they were limited in what they offer our customers," said Bill Sheine, vice president of marketing for

TORONTO -- Some stores in A&P's Canada division have converted their frequent-shopper programs into a reward program that entitles customers to earn air miles based on store purchases.

"We have had frequent-shopper programs in our division, spanning over four years in some stores, and we realized they were limited in what they offer our customers," said Bill Sheine, vice president of marketing for A&P Canada. "Instead of having separate frequent-shopper programs with different

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