MONTVALE, N.J. -- A&P here devoted an unusual amount of space in a recent ad circular to garlic toast.
Half the chain's weekly bakery ad -- about an eighth of a tabloid-size page -- was used to promote the product.
The ad featured a full-color photo of loaves of bread displayed in wicker baskets. Superimposed on the photo was this message: "Have you tried? Store-baked garlic toast. Our own store-baked, $1.99 pound." Underneath the price, the ad said, "We bake our own Itali