A&P EXPANDS MASTER CHOICE BRAND INTO FRESH MEATS

MONTVALE, N.J. -- A&P, one of the nation's leading proponents of private-label items, has extended its Master Choice store brand to include a new line of fresh meats.According to Andy Carrano, vice president of marketing and corporate affairs, Master Choice Beef is the most recent extension of a three-year business plan to increase the retailer's private-label program to 20% of sales by the year 2000."We'll

MONTVALE, N.J. -- A&P, one of the nation's leading proponents of private-label items, has extended its Master Choice store brand to include a new line of fresh meats.

According to Andy Carrano, vice president of marketing and corporate affairs, Master Choice Beef is the most recent extension of a three-year business plan to increase the retailer's private-label program to 20% of sales by the year 2000.

"We'll be looking at all of our fresh foods to see what products we can

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