A&P LAUNCHES PRIVATE-LABEL "KING AND I" CROSS PROMOTION

MONTVALE, N.J. -- A&P here has launched a cross promotion for America's Choice private-label products with beanbag toys inspired by the new movie "The King and I."America's Choice has teamed up with Morgan Creek Productions and Warner Bros. to provide consumers with Rama, the King's panther; Tusker, a baby elephant; and Moonshee, a monkey. The toys vary in price with the number of proofs-of-purchase:

MONTVALE, N.J. -- A&P here has launched a cross promotion for America's Choice private-label products with beanbag toys inspired by the new movie "The King and I."

America's Choice has teamed up with Morgan Creek Productions and Warner Bros. to provide consumers with Rama, the King's panther; Tusker, a baby elephant; and Moonshee, a monkey. The toys vary in price with the number of proofs-of-purchase: $3.99 and two universal product codes for one toy; $6.99 and four UPCs for two t

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