A&P IS LIVE WITH KIOSKS TYING POS, LOYALTY CARDS

MONTVALE, N.J. -- A&P here has gone live with interactive kiosks in its metro New York-area stores, in order to better target the best shoppers enrolled in its loyalty-card program.The kiosks, installed in mid-April, run on the same platform as the retailer's point-of-sale system. As customer information is collected at the POS, all purchase data is stored in an in-store database. Kiosks receive the

MONTVALE, N.J. -- A&P here has gone live with interactive kiosks in its metro New York-area stores, in order to better target the best shoppers enrolled in its loyalty-card program.

The kiosks, installed in mid-April, run on the same platform as the retailer's point-of-sale system. As customer information is collected at the POS, all purchase data is stored in an in-store database. Kiosks receive the customer information through a link that connects the terminal to both the POS an

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