A&P REFRESHES 100-YEAR-OLD WALDBAUM'S BANNER

JERICHO, N.Y. -- In an effort to reposition itself as the market leader on Long Island, Waldbaum's is launching a new upscale format on the North Shore, while wooing customers in all locations with a year-long promotion recalling the chain's heritage as a New York grocer.The new store -- which opened in Jericho on Sept. 10 and emphasizes perishables in a "fresh market" setting -- provides customers

JERICHO, N.Y. -- In an effort to reposition itself as the market leader on Long Island, Waldbaum's is launching a new upscale format on the North Shore, while wooing customers in all locations with a year-long promotion recalling the chain's heritage as a New York grocer.

The new store -- which opened in Jericho on Sept. 10 and emphasizes perishables in a "fresh market" setting -- provides customers with a wide selection of natural, organic and gourmet products; the services of a full

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