A&P, SCHULTZ TO INTEGRATE LOYALTY PLANS IN INTERNET PROGRAM

MONTVALE, N.J. -- A&P here and Schultz Sav-O Stores, Sheboygan, Wis., are among at least six retailers that will integrate their frequent-shopper programs into an Internet-based coupon program starting in early September. The combination will allow retailers to target their loyal shoppers on-line, with discounts tailored to their specific shopping behavior."We are planning to use this component to

MONTVALE, N.J. -- A&P here and Schultz Sav-O Stores, Sheboygan, Wis., are among at least six retailers that will integrate their frequent-shopper programs into an Internet-based coupon program starting in early September. The combination will allow retailers to target their loyal shoppers on-line, with discounts tailored to their specific shopping behavior.

"We are planning to use this component to actually target offers to our frequent-shopper cardholders," said Ellen Evans, dire

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