A&P SIGNS UP FOR CUSTOMER-SPECIFIC, DIRECT-MAIL SYSTEM

MONTVALE, N.J. -- In an effort to lure more high-volume shoppers to its stores, A&P here has contracted with a direct marketer to send customized direct mail to shoppers' homes. The direct-marketing software system uses laser and print technologies with A&P's frequent-shopper databases to deliver value-added incentives to A&P's top shoppers.The software, known as market logic, analyzes a pool of information

MONTVALE, N.J. -- In an effort to lure more high-volume shoppers to its stores, A&P here has contracted with a direct marketer to send customized direct mail to shoppers' homes. The direct-marketing software system uses laser and print technologies with A&P's frequent-shopper databases to deliver value-added incentives to A&P's top shoppers.

The software, known as market logic, analyzes a pool of information on A&P frequent shoppers as stored within a large data-proces

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