MONTVALE, N.J. -- A&P here used a sweepstakes event to promote the major role its Eight O'Clock Coffee has landed in the revival of a hit Broadway musical.
The sweepstakes is tied to use of the chain's electronic frequent shopper card, and involves three of its banners in the metropolitan New York area.
A key scene in the revival of "How to Succeed in Business Without Really Trying!" centers around Eight O'Clock Coffee. The musical, which stars Matthew Broderick, opened fo