A&P USES BROADWAY MUSICAL TO PERK UP ITS COFFEE VOLUME

MONTVALE, N.J. -- A&P here used a sweepstakes event to promote the major role its Eight O'Clock Coffee has landed in the revival of a hit Broadway musical.The sweepstakes is tied to use of the chain's electronic frequent shopper card, and involves three of its banners in the metropolitan New York area.A key scene in the revival of "How to Succeed in Business Without Really Trying!" centers around

MONTVALE, N.J. -- A&P here used a sweepstakes event to promote the major role its Eight O'Clock Coffee has landed in the revival of a hit Broadway musical.

The sweepstakes is tied to use of the chain's electronic frequent shopper card, and involves three of its banners in the metropolitan New York area.

A key scene in the revival of "How to Succeed in Business Without Really Trying!" centers around Eight O'Clock Coffee. The musical, which stars Matthew Broderick, opened fo

Register to view the full article

Already a member? .