AN APPLE A DAY

The nation's shift to managed health care has left many women unhappy with the medical attention they receive. Feeling that they don't have easy access to or sufficient time with their doctors, they are looking elsewhere for information and support.Along with introducing a variety of nutritious foods just for women (see Brand Marketing, June 2001), marketers are becoming a source of help by sponsoring

The nation's shift to managed health care has left many women unhappy with the medical attention they receive. Feeling that they don't have easy access to or sufficient time with their doctors, they are looking elsewhere for information and support.

Along with introducing a variety of nutritious foods just for women (see Brand Marketing, June 2001), marketers are becoming a source of help by sponsoring health-oriented events, featuring information on product packaging and even creatin

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