AROMATHERAPY SNIFFING OUT A MARKET

NEW YORK -- Exhibitors at Extracts, an aromatherapy and natural-products trade show held at the Jacob Javits Convention Center here, were curious, if skeptical, about the prospect of building wider distribution in the supermarket channel.Representatives from some of the 200 or so manufacturers attending the show earlier this month cited as stumbling blocks the lack of an educated consumer base, incompatibly

NEW YORK -- Exhibitors at Extracts, an aromatherapy and natural-products trade show held at the Jacob Javits Convention Center here, were curious, if skeptical, about the prospect of building wider distribution in the supermarket channel.

Representatives from some of the 200 or so manufacturers attending the show earlier this month cited as stumbling blocks the lack of an educated consumer base, incompatibly high price points and a desire to preserve an upscale image for their brands.

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