The Art and Science of Finding Consumers' Right Price

Right pricing: Is it science or art? That, in a nutshell, is the conundrum considered in the front-page news feature in this week's SN. The headline on the presentation's inside pages refers to the New Science of Pricing, which suggests an answer. Naturally, there is a scientific dimension to pricing. Certain metrics must be applied to ensure that a retailing enterprise isn't thrown into a loss position.

Right pricing: Is it science or art?

That, in a nutshell, is the conundrum considered in the front-page news feature in this week's SN. The headline on the presentation's inside pages refers to the “New Science of Pricing,” which suggests an answer. Naturally, there is a scientific dimension to pricing. Certain metrics must be applied to ensure that a retailing enterprise isn't thrown into a loss position. These metrics involve consideration of the cost of goods, operations, occupancy

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