Right pricing: Is it science or art?
The Art and Science of Finding Consumers' Right Price
Right pricing: Is it science or art? That, in a nutshell, is the conundrum considered in the front-page news feature in this week's SN. The headline on the presentation's inside pages refers to the New Science of Pricing, which suggests an answer. Naturally, there is a scientific dimension to pricing. Certain metrics must be applied to ensure that a retailing enterprise isn't thrown into a loss position.