THE ART OF NEW PRODUCT INTRODUCTION

Introducing a new product is a carefully orchestrated process.line extensions to the Grill Mates line of seasonings and marinades -- are now in a regional launch and are on shelves in the barbecue sauce and marinade aisle."This is a new type of product for us, a liquid bottled marinade," McCormick spokeswoman Laurie Harrsen told SN."Typically when we introduce a new product, it's in the spice department.

Introducing a new product is a carefully orchestrated process.

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