THE ART OF NEW PRODUCT INTRODUCTION

Introducing a new product is a carefully orchestrated process.line extensions to the Grill Mates line of seasonings and marinades -- are now in a regional launch and are on shelves in the barbecue sauce and marinade aisle."This is a new type of product for us, a liquid bottled marinade," McCormick spokeswoman Laurie Harrsen told SN."Typically when we introduce a new product, it's in the spice department.

Introducing a new product is a carefully orchestrated process.

line extensions to the Grill Mates line of seasonings and marinades -- are now in a regional launch and are on shelves in the barbecue sauce and marinade aisle.

"This is a new type of product for us, a liquid bottled marinade," McCormick spokeswoman Laurie Harrsen told SN.

"Typically when we introduce a new product, it's in the spice department. These are in a different aisle for us, so a regional laun

Register to view the full article

Already a member? .