ARTISAN CHEESE PROFITS HINGE ON STRONG SELL-THROUGH

LOUISVILLE, Ky. -- There's more to a best-selling cheese than taste, texture and history -- it still has to be sold effectively to consumers, according to a panel of present and past cheese retailers.While cheese makers are responsible for delivering a quality product, it's up to store operators and their staff to get it into the hands of passing shoppers, they said."Most people who come into my store

LOUISVILLE, Ky. -- There's more to a best-selling cheese than taste, texture and history -- it still has to be sold effectively to consumers, according to a panel of present and past cheese retailers.

While cheese makers are responsible for delivering a quality product, it's up to store operators and their staff to get it into the hands of passing shoppers, they said.

"Most people who come into my store may not necessarily be interested in cheeses that are more expensive than

Register to view the full article