LONDON (FNS) -- ASDA, Leeds, England, the U.K.'s fourth-largest food retailer, has reinforced its low-price image by including for the first time 800 food items in its annual January sale.
woman said. Overall, the ASDA sale covers 2,000 products, mainly in its home and leisure categories.
The sale began Jan. 4 and will end Jan. 13. It covers all of ASDA's 223 stores.The food sale follows ASDA's announcement in September that it was freezing prices on 12,000 food items for four