ASSESSING DIFFERENCES

Multitier pricing is the major obstacle standing in the way of better relations between pharmaceutical manufacturers and supermarket pharmacists, according to a survey of supermarket pharmacy directors.Pharmacy executives responding to the survey, conducted jointly by Supermarket Pharmacy and Marketing Corporation of America, Westport, Conn., overwhelmingly (92%) observed that supermarket pharmacies

Multitier pricing is the major obstacle standing in the way of better relations between pharmaceutical manufacturers and supermarket pharmacists, according to a survey of supermarket pharmacy directors.

Pharmacy executives responding to the survey, conducted jointly by Supermarket Pharmacy and Marketing Corporation of America, Westport, Conn., overwhelmingly (92%) observed that supermarket pharmacies are not treated fairly in terms of pricing when compared with other classes of trade,

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