ASSOCIATED ENLISTS PRIVATE-LABEL JAVA TO PERK SALES

SEATTLE -- Associated Grocers is looking to brew up some extra sales and profits in the coffee category with its line of "JavaworkS" private-label coffee that the wholesaler here plans on roasting in-house.Associated Grocers is using a program supplied by Java Trading Co., Mercer Island, Wash. In the past six months, the line has been expanded to more than 75 stores supplied by the cooperative wholesaler,

SEATTLE -- Associated Grocers is looking to brew up some extra sales and profits in the coffee category with its line of "JavaworkS" private-label coffee that the wholesaler here plans on roasting in-house.

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