ASSOCIATED ENLISTS PRIVATE-LABEL JAVA TO PERK SALES

SEATTLE -- Associated Grocers is looking to brew up some extra sales and profits in the coffee category with its line of "JavaworkS" private-label coffee that the wholesaler here plans on roasting in-house.Associated Grocers is using a program supplied by Java Trading Co., Mercer Island, Wash. In the past six months, the line has been expanded to more than 75 stores supplied by the cooperative wholesaler,

SEATTLE -- Associated Grocers is looking to brew up some extra sales and profits in the coffee category with its line of "JavaworkS" private-label coffee that the wholesaler here plans on roasting in-house.

Associated Grocers is using a program supplied by Java Trading Co., Mercer Island, Wash. In the past six months, the line has been expanded to more than 75 stores supplied by the cooperative wholesaler, and many have set up coffee bars to sell the product by the cup. Over 12 stockk

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