ASSOCIATES CALLED AN INGREDIENT IN HMR

PHOENIX -- Using store associates as a resource for meal planning can be as effective as any menu, a retailer-panelist told seminar attendees here at the Food Marketing Institute's MealSolutions conference.Conversely, without help, customers can be easily overwhelmed by the variety that is considered an edge for supermarket delis over other formats offering meals, said Linda Gassenheimer, executive

PHOENIX -- Using store associates as a resource for meal planning can be as effective as any menu, a retailer-panelist told seminar attendees here at the Food Marketing Institute's MealSolutions conference.

Conversely, without help, customers can be easily overwhelmed by the variety that is considered an edge for supermarket delis over other formats offering meals, said Linda Gassenheimer, executive director at Gardner's Markets, a four-unit independent in Miami. Gassenheimer was a pa

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